South African Blood Services| Back from the dead

A direct mail piece was sent to qualifying large corporates to encourage them to host donation drives on their campuses as part of their staff wellness days. To highlight the ability of donated blood to literally bring back people from the dead we sent what looked like a dead plant to HR leaders. Along with a simple instruction to add a few drops of water to the dry and desiccated plant. Magically the plant returns to life as its leaves unfold revealing the message clutched inside the plant.