Philip was the founding partner, chairman and chief creative officer of startup Ireland/Davenport. Described by the Financial Mail as "'a startup on steroids the likes of which South African advertising has never seen..." After successfully being acquired by WPP, he exited Ireland/Davenport.
Currently ECD of Digital Communications and Product Build and studio BNRY digital with Offices in London, Cape Town and Johannesburg
Founder and Chairman Ireland/Davenport,
Exec Creative Director Ireland/Davenport.
South Africa’s first Award for Digital Creative at the One Show Digital New York in 1999.
South Africa’s First peoples choice Webby award for Best Social Media Campaign
Ranked in top ten advertising creatives in the world in by the Gunn Report.
Grew Ireland/Davenport 30% year on year for last ten years.
Film Judge at Cannes festival
Film judge at Clio Awards New York 2015
Work featured at TED Oxford sessions 2005
Voted Most Admired Agency Leader 2014 Financial Mail
Voted SA agency of the year and Regional agency of the year FinancialMail and FinanceWeek
Highest accolades at international and Local advertising award shows. Multiple Cannes Lions, Clios, New York One Show, D and AD awards London, Loerie Awards, South African Ads of the year, Best loved ads in South Africa (Verified by Milward Brown) amongst others.
Top ten international poster campaign Campaign Magazine UK
Top Ten international TV campaign Campaign magazine UK
Launched Walking Dead for Fox Tv (Won global pitch for trade launch as well as creative content online driven campaign) Work recognised as best practise by Fox TV international. As well as other content driven online campaigns for Fox and National Geographic channels.
Won pitch for International BMW model launch to create global campaign for use in all BMW markets worldwide.
INTERESTS: Being a father and husband, Art (specifically Pop surrealism), literature (Lowbrow and Highbrow,) Sport, rugby, cricket, wildlife conservation, running, drawing. Mentorship.
Started his career as an Art Director in South Africa before moving abroad to work in Singapore. Returned to South Africa, started Ireland/Davenport as founder and Exec creative director in 2005.
AGENCIES WORKED AT:
1996-98: Ogilvy (ADAGE International agency of the year) Art Director
1998-2000: TBWA Hunt Lascaris (ADAGE International agency of the year) Art Director
2000-2001 : Leo Burnett Singapore Senior Art director
2002-2005 : Network BBDO South Africa Creative Group Head
2005-Present: Ireland/Davenport (South African Agency of the year winner)
Chief creative Officer, Chairman.
Clients include BMW (Global, European and South African briefs) for ten years, Investec Private bank and Asset management, Virgin Atlantic, Apple Computer, Frito Lays, Coke Zero , Glaceau Vitamin water, National Geographic Channel, Fox Tv , Fox Crime, Walking Dead launch, Avis, Budget car rental, South African Tourism, General motors, Virgin Atlantic, South African Airways, Standard Bank, MTV, Prudential, McDonalds Singapore, Vodafone, Singtel, MTN Africa (22 markets in Africa), Glo mobile Nigeria, Wilderness Luxury Safaris. Amongst others.
NAME: Philip Edward Ireland
NATIONALITY: United Kingdom Citizen
(dual nationality South African Citizen as well)
Date of Birth: 07 December 1971
PROFESSIONAL : Stanford University Graduate School of Business (2015)
QUALIFICATIONS: Executive Education, Design Thinking Bootcamp, Insights to Innovation. Programme
PROFESSIONAL: Red and Yellow school of advertising Cape Town(1995)
QUALIFICATIONS: Advertising communications certificate
EDUCATION: St Andrew’s School Bloemfontein (85-89)
SOFTWARE PACKAGES: Creative software packages- UX: Sketch, Adobe XD . Adobecreative suite : Adobe illustrator, Adobe Photoshop, Adobe indesign Adobe bridge, adobe acrobat, macos: Keynote, pages, numbers. Clip Studiopaint, ProCreate, final draft, Microsoft office, Powerpoint, word etc Quicktime pro, Editing, ( Candy crush a minor specialization.)
Award winning creative Director. Experienced at Leading and inspiring a 40 strong team of art directors, copywriters and creative directors. Overseeing delivery of creative for campaigns and managing client relationships at the highest level from Marketing director to CEO. Ensuring Diversity of the department was a priority. 20 plus years experience in Brand Advertising, focussing on channels from Tv and all broadcast media, OOH, print and digital including social media, website and digital product design, UX and UI, paid and organic digital as well as data led campaigns. Lead creative director on New Business and Global Accounts. Able to get award winning quality from suppliers such as film production companies, CGI studios, Radio sound studios, Music composers and Mixers, Film editors, Animators, Illustrators and many more.